Medium Format Camera + Iphone = Really?

Turns out not only does the new Mamiya DL28 medium format camera have 16-bit capture, 12 stop dynamic range and an ISO range of 50-800 it also has a fancy pantsy new feature that at first glance may sound to some like a pandering headline grabbing stunt or perhaps a trivial doodad. What is it? Well, according to their press release the Leaf Capture 11.2 software lets you shoot directly to your computer and allows other people – in the field or in the studio – to view your creativity on their iPhones as you continue shooting.

Sounds pretty nifty. Yeah, I used the word nifty. But useful? I mean, have you ever met someone with an Iphone? Me either. I mean, you’re more likely to see a unicorn jumping rope with Elvis than to see a real live Iphone. Huh? What’s that? They’ve sold over 10 million Iphones? Everyone I know has one and can’t stop showing it to me? Oh… that Iphone. Right.

Okay, so even if it is ubiquitous or will be, and Leaf has managed to capture a magic fairy that sends the photographs we take to the executives phones, is that a good thing? Sure it is, I mean, who wouldn’t want more fingers in their creative pie? The more cooks in the kitchen the better! Alright, alright, I know, depending on how you work, this could be a nice feature, handy even. Now use your Iphone to call your credit card company and let them know about the impending charge for $15,000 come November 2008 when it is sure to hits the shelves at the local Best Buy ;) Thanks Mamiya!

Nice!

What do you think? Let us know in the comments below.

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1 Comment

  1. the limited upper range of ISO is totally a stopper.
    the iphone gimmick is over shadowed by the word trivial.