Medium Format Camera + Iphone = Really?
Turns out not only does the new Mamiya DL28 medium format camera have 16-bit capture, 12 stop dynamic range and an ISO range of 50-800 it also has a fancy pantsy new feature that at first glance may sound to some like a pandering headline grabbing stunt or perhaps a trivial doodad. What is it? Well, according to their press release the Leaf Capture 11.2 software lets you shoot directly to your computer and allows other people – in the field or in the studio – to view your creativity on their iPhones as you continue shooting.
Sounds pretty nifty. Yeah, I used the word nifty. But useful? I mean, have you ever met someone with an Iphone? Me either. I mean, you’re more likely to see a unicorn jumping rope with Elvis than to see a real live Iphone. Huh? What’s that? They’ve sold over 10 million Iphones? Everyone I know has one and can’t stop showing it to me? Oh… that Iphone. Right.
Okay, so even if it is ubiquitous or will be, and Leaf has managed to capture a magic fairy that sends the photographs we take to the executives phones, is that a good thing? Sure it is, I mean, who wouldn’t want more fingers in their creative pie? The more cooks in the kitchen the better! Alright, alright, I know, depending on how you work, this could be a nice feature, handy even. Now use your Iphone to call your credit card company and let them know about the impending charge for $15,000 come November 2008 when it is sure to hits the shelves at the local Best Buy
Thanks Mamiya!
Nice!
What do you think? Let us know in the comments below.
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the limited upper range of ISO is totally a stopper.
the iphone gimmick is over shadowed by the word trivial.