Why Flies Taste Delicious
Flies taste delicious! It’s true. Do I personally know that rolling those velvety wings over my tongue and chewing those salty, crunchy little legs is a euphoric gastronomic experience?
I wouldn’t eat a fly. The thought of it makes me gag. What kind of disgusting monster do you think I am?
But you know who does eat flies? Spiders. They just can’t get enough of those 8,000 eyed floating protein bars. They eat them for breakfast, lunch, dinner, and midnight snack. When they have guests over for a BBQ? Yep, fly kabobs.
Why should we care? Because sometimes we take photographs, make films, write songs, or create some other form of art not just because we want to, but because we want it to affect someone or a group of someones.
It could be a portrait of a newborn for the happy – and tired – new parents. It could be a corporate headshot for a big shot real estate tycoon. It could be a product shot for some hot new photography accessory.
If your photograph, film, song, or grilled cheese truck is meant to do something specific to a specific audience, you may need to check your point of view at the door and you’ll definitely want to consider – dare I say even research – your target audience’s point of view. There’s a good chance it’s different than yours.
If you want to take a photograph that makes your audience care, you need to know what they care about. If you want to take a photograph that makes them want to buy something, it would help to know what triggers that response in that particular group. You’ll rarely know absolutely, but you can get very close with just a bit of extra work.
Shooting a cover for a Ukulele tribute album to the heavy metal band KISS? Ask your client who they expect to buy it. Don’t just take their first answer. Drill deeper. Now that you know who the audience is, find out what message your client wants them to get. With those two tidbits you can take your research to the nets. Read on line. Interview members of that audience. Try and see the project from their point of view, then bring in your experience and unique twist.
If you’re taking photographs for Arachnids – the fancy new uptown bistro that caters to the most elite eight legged diners – you better make sure there is a fly in your soup before you snap that shot.
It may seam obvious, but it’s a place where even veteran photographers take short cuts. However, if you take the time to see the world from your intended audiences point of view, you’ll not only be wiser for the action, but be empowered to create something that will be electrically charged to carry your message right to your audience’s stomach.